I like crisps. Crisps are a good thing. You can't go far wrong with crisps. They have an inherent tangibility, with their very name signifying their specific textural quality. So why have Walkers decided that the best way to 'big up' their newly relaunched Sensations range is to proudly declare that they are made with "real ingredients"? What else would they have used? Surreal ingredients (although considering some of the new flavour contenders, that might have been more appropriate); unreal ingredients? I know that they are aiming to signify that the flavours have some authentic link to their titles, but did nobody at advertising stop to think that this particular phrasing was more than a little silly?
Oh, and Happy New Year. Sorry it's a little late.
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Also, this particular claim for the Sensations range implies that their other varieties of crisp are *not* made with real ingredients... This can't be a good thing on a wider marketing level; can it?
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